GUCCI, GUCCIFICATION, and GUCCIFY YOURSELF

GUCCI RESORT 2017

 

 

This season for Gucci Resort 2017 features glittery GG logo-printed tights and socks,

wolf-head prints and patches, and slogans reading

Guccy, Guccification, and Guccify Yourself.

 

 

Alessandro Michele wanted the Parthenon in Athens for his Gucci Cruise Show.

That’s how high and free the ambitions of this brand soar these days. “At the beginning, everything started in the Mediterranean, the Greek and Roman cultures,” he said. “But we couldn’t have Athens, so I went to the next big step in civilization, the Renaissance, so we came here to Florence, the fascinating metropolis of the past, the place which had the power of big money. Like,” he smiled, “Napa Valley now.”

Read more on the Gucci Cruise show with the coverage brought to you by Vogue and Photography by Yannis Vlamos. 

 

 

 

 

 

 

 

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